Role Overview
Our client is seeking a Manager, Growth Marketing & Web Strategy to drive demand generation and optimize their digital presence. This role will own their paid search, SEO, and website strategy to maximize pipeline growth and customer acquisition. Reporting to the Director of Digital Marketing, this role will lead key initiatives, manage agency relationships, and provide leadership for individual contributors.
Key Responsibilities
Develop and execute a comprehensive paid search (PPC) strategy, optimizing campaigns for pipeline generation and ROI.
Lead SEO initiatives, including technical optimization, content strategy, and backlink growth.
Own website strategy and performance, ensuring an optimized user experience that drives conversion and engagement.
Analyze and report on key metrics to improve campaign performance and website effectiveness.
Manage and mentor individual contributors and external agencies, fostering a high-performance growth marketing team.
Collaborate with demand generation, content marketing, and sales teams to align strategies and drive pipeline growth.
Oversee international digital marketing initiatives, adapting strategies for global audiences (experience in international markets is a plus).
Qualifications
7-10 years of B2B SaaS marketing experience, with a strong focus on digital marketing.
Proven expertise in paid search, SEO, and website strategy.
Experience managing agencies and leading individual contributors.
Strong analytical skills with a data-driven approach to marketing decisions.
Ability to thrive in a fast-paced, results-driven environment.
Experience in international markets is a plus.
