About Our Client:
Our client is a global hacker movement and one of the world's most active Web3 developer communities. They provide funding, resources, and a collaborative environment for developers to build cutting-edge blockchain and open-source projects. Their platform connects talented developers with investors, DAOs, and enterprises seeking innovative solutions.
Role Overview:
Our client is seeking a highly motivated Media Relations & Content Marketing Lead with experience in the Web3 industry. This individual will be responsible for developing and executing media strategies, managing press relations, and driving content marketing initiatives to elevate our client's brand presence in the blockchain ecosystem. The ideal candidate will have a deep understanding of Web3 narratives, excellent storytelling abilities, and strong relationships with media outlets in the crypto and technology sectors.
Key Responsibilities:
Develop and implement a comprehensive media relations and content marketing strategy to enhance brand visibility.
Build and nurture relationships with journalists, influencers, and media outlets in the Web3 and blockchain space.
Craft compelling press releases, blog posts, thought leadership articles, and other content to position our client as an industry leader.
Collaborate with internal teams to align messaging and ensure consistent branding across all communication channels.
Manage media inquiries, press interviews, and crisis communication efforts as needed.
Drive social media engagement and community-driven marketing efforts.
Monitor industry trends, competitor activities, and public sentiment to provide strategic insights.
Organize and support PR campaigns, media events, and influencer partnerships to maximize exposure.
Qualifications:
3+ years of experience in media relations, PR, or content marketing, preferably within the Web3, blockchain, or fintech industry.
Strong network of journalists, influencers, and media professionals in the crypto and technology sectors.
Exceptional storytelling, writing, and editing skills with the ability to craft engaging narratives.
Deep understanding of blockchain technology, DeFi, DAOs, and the broader Web3 ecosystem.
Experience managing social media platforms and content distribution strategies.
Ability to analyze market trends and audience engagement metrics to refine strategies.
Self-starter with a proactive mindset and the ability to thrive in a fast-paced, decentralized work environment.
Passionate about crypto and frontier technology; a strong belief in the mission is essential.
Creative problem-solving ability with a growth-oriented mindset.
