Creative Director, Performance Marketing
About the Job
Our client, a leader in personalized on-demand products, is seeking a talented Creative Director to join their performance marketing team. This role will focus on developing and executing high-impact digital marketing campaigns to drive customer acquisition and elevate brand presence.
Job Overview
The Creative Director will lead the strategy and execution of creative campaigns across digital platforms, focusing on performance marketing. This role requires a balance of creativity, data analysis, and leadership to optimize campaign performance, drive conversions, and contribute to long-term brand growth.
Key Responsibilities
- Lead Creative Development: Oversee the creation of digital ads for key platforms, ensuring they align with brand identity and optimize performance.
- Optimize Performance: Analyze campaign data to identify insights, conduct A/B tests, and optimize creative elements (images, copy, CTAs) to maximize ROAS.
- Drive Strategy & Execution: Turn business goals and customer insights into creative strategies that balance acquisition with brand-building efforts.
- Collaborate Cross-Functionally: Work with performance marketing, design, copywriting, and data teams to ensure cohesive execution of campaigns.
- Content Calendar Development: Plan and execute timely seasonal campaigns aligned with business goals.
- Stakeholder Communication: Present creative insights and campaign performance to leadership to drive future strategies.
Qualifications
- 5+ years of experience in digital marketing, particularly with paid social channels (e.g., Facebook, Instagram) and e-commerce customer acquisition.
- Proven success in optimizing ad creatives for performance metrics (ROAS, CPA, CTR).
- Strong portfolio of successful, performance-driven campaigns with measurable results.
- Leadership experience in guiding creative teams and collaborating with cross-functional stakeholders.
- Strong data-driven mindset and ability to use insights to refine creative strategies.
- Proficiency in design tools (e.g., Adobe Creative Suite, Figma) and Facebook Ad Manager.
- Excellent communication skills to present insights and align teams on creative direction.
This is a hybrid position based in Calabasas, CA.
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