Creative Director, Performance Marketing
About the Job
Our client, a leader in personalized on-demand products, is seeking a Performance Marketing Specialist with a focus on paid social video advertising to join their dynamic team. This role will be pivotal in developing and executing high-impact digital marketing campaigns specifically designed to drive e-commerce customer acquisition and enhance brand presence.
Job Overview
The Creative Director will lead the strategy and execution of performance-driven campaigns, with a specialized focus on paid social video ads. This role requires an expert in e-commerce performance marketing, who can balance creative vision with data-driven optimization. The ideal candidate is not just a generalist but a true specialist, with a track record of driving measurable results in the digital advertising space, especially in paid social channels like Facebook and Instagram.
Key Responsibilities
Lead Creative Development: Oversee the creation of performance-driven social video ads tailored for key platforms, ensuring they align with brand identity and drive conversions.
Optimize Campaign Performance: Analyze campaign data to identify insights and conduct A/B tests, optimizing video creatives, copy, and CTAs to maximize ROAS, CPA, and CTR.
Performance Marketing Strategy: Turn e-commerce business goals and customer insights into actionable creative strategies that prioritize performance and customer acquisition over brand-building alone.
Collaborate Cross-Functionally: Work closely with performance marketing, data, and design teams to ensure campaigns are executed seamlessly and optimized for performance.
Timely Campaign Execution: Develop a content calendar for seasonal campaigns that align with both business objectives and marketing timelines.
Stakeholder Communication: Present clear, data-backed insights and campaign performance updates to leadership, ensuring alignment and driving continuous optimization of strategies.
Qualifications
5+ years of experience in performance marketing, specifically with a focus on paid social video advertising (e.g., Facebook, Instagram), and experience in e-commerce customer acquisition.
Proven track record of successfully optimizing social video ad creatives for performance metrics such as ROAS, CPA, and CTR.
A strong portfolio showcasing measurable results from performance-driven campaigns, with a focus on paid social video advertising.
E-commerce specialist: Expertise in driving online sales and customer acquisition, ideally with experience in direct-to-consumer (DTC) models.
Stability & Long-Term Commitment: A history of staying with roles for several years, not just hopping between jobs.
Strong experience in data-driven marketing, using insights to constantly refine and improve ad creatives and campaign strategies.
Proficiency with design tools (e.g., Adobe Creative Suite, Figma) and platforms like Facebook Ad Manager.
Exceptional communication skills with the ability to present performance insights and align cross-functional teams on creative direction.
This is a hybrid position based in Calabasas, CA.
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