Product Marketing Manager
Our client is a leading provider of cloud-based software solutions designed to optimize operations for the energy industry. Their platform helps businesses streamline financial, operational, and compliance processes, enabling greater efficiency and profitability. They are passionate about delivering innovative technology solutions that empower customers to succeed in a dynamic industry.
Position Overview:
We are seeking a highly motivated and strategic Product Marketing Manager to drive go-to-market strategies, product positioning, and messaging for our client's suite of solutions. This role is critical in articulating the value of their products, enabling sales teams, and ensuring successful adoption in the market. The ideal candidate is a storyteller who understands the energy sector, can translate complex technical features into customer-centric benefits, and thrives in a fast-paced, collaborative environment.
Key Responsibilities:
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Develop and execute go-to-market strategies for our client's products, ensuring alignment with business objectives.
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Craft compelling product positioning, messaging, and value propositions tailored to target audiences.
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Conduct market research, competitive analysis, and customer insights to inform product strategy and differentiation.
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Collaborate with Product Management to influence product roadmaps based on market needs and trends.
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Create sales enablement materials, including presentations, case studies, battle cards, and training content.
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Develop and manage content for product launches, marketing campaigns, and demand generation efforts.
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Partner with the marketing team to drive thought leadership initiatives, including white papers, webinars, and blog content.
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Support field marketing efforts, industry events, and customer engagement initiatives.
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Track and analyze key performance metrics to optimize marketing strategies and drive business growth.
Qualifications:
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Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
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5+ years of experience in product marketing, preferably in B2B SaaS or the energy sector.
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Strong understanding of the energy industry, particularly upstream, midstream, or downstream operations.
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Proven ability to develop compelling messaging and positioning for complex technology solutions.
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Excellent written and verbal communication skills, with the ability to translate technical features into business benefits.
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Experience working with cross-functional teams, including sales, product management, and customer success.
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Strong analytical skills and ability to leverage data-driven insights for decision-making.
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Proficiency in marketing automation tools, CRM platforms, and content management systems.
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Self-starter with the ability to manage multiple projects in a fast-paced environment.
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