About the Job
Our client is a leading innovator in the digital payments space, focused on creating a seamless bridge between traditional financial systems and the next generation of digital infrastructure. They are passionate about transforming how the world uses money, enabling faster, safer, and more private transactions for both consumers and merchants.
Job Overview
They are seeking a Director of Marketing to lead the marketing strategy across two key audiences: merchants and the crypto ecosystem. This role is a mix of strategic and hands-on work, focused on both product and brand marketing with the goal of driving growth, increasing engagement, and enhancing market awareness. The ideal candidate will have a proven track record in both B2B and B2C marketing, particularly in fintech, payments, or crypto-related industries.
Key Responsibilities
- Lead the strategy for marketing to both merchant executives and the crypto community, driving engagement and growth
- Manage and mentor a small team, with plans for expansion
- Collaborate with Product, Sales, and Engineering to align marketing with product launches and customer needs
- Develop and execute campaigns, including managing event strategies to boost brand presence
- Position the company as a thought leader in digital payments and crypto through engaging content
- Use data and analytics to optimize marketing efforts and ensure strong ROI
Qualifications
- 5-7 years in product marketing, ideally in fintech, payments, or crypto, with Senior Manager or Director-level experience
- Proven success in marketing to both B2B and B2C audiences, with expertise in merchant and crypto strategies
- Strategic mindset with hands-on campaign execution and team management experience
- Strong track record in driving customer engagement and acquisition through data-driven marketing
- Experience in leading and mentoring teams
